principlesales.com

Tasks

Make the site mobile device friendly.
Avoid using deprecated HTML tags.
Implement the viewport meta tag.

SEO

URL

Domain : www.principlesales.com/

Character length : 23

Title

Principle Direct

Keywords (meta keywords)

Good! The website does not use “meta keywords”.

Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core

Dublin Core is not used

Underscores in the URLs

Good! No underscore (_) found in the URLs.

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

There is robots.txt file.

Social

Social Engagement

No info found.

Content

Doctype

HTML 5

Encoding

Error! The character encoding setting is missing!

Language

We have found the language localisation: ”en”.

Title

Principle Direct

Character length : 16

Good! The title’s length is between 10 and 70 characters.

Text / HTML ratio

Ratio : 6%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.

Headings

H1	H2	H3	H4	H5	H6
1	0	0	0	0	0

Heading structure in the source code

<H1> Principle Direct has moved to https://jlr.principledirect.com

Word cloud

principle2
direct2

Keyword matrix

word	title	descriptions	heading
principle
direct

404 Page

The website has no standard 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Good! The website does not use iFrame solutions.

Images

We found 1 images on this web page.

Good! Every image has an alternative text attributes set on this website.

Readability

Flesch–Kincaid Grade Level

7.70

Flesch Reading Ease

80.70

Coleman Liau Index

5.30

Automated Readability Index (ARI)

7.10

Dale–Chall Readability

8.60

SMOG Index

10.70

Spache Readibility

5.00

Number of letters

1081

Number of words

301

Number of sentences

Average words per sentences

Number of syllables

365

Syllables in words

320

Average syllables in words

1.21

Number of words in first three syllables

Percentage of word / syllables

7.31

Words not in Dale-Chall easy-word list

143

Words not in Spache easy-word list

Technologies

Mobile optimization

Error! This website is not optimized for mobile devices... It is optimized for devices which have at least 560px wide display!

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Redirection (www / not www)

Good! The web address is accessible only in one version. The version without www is redirected to the version with www.

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is not fast enough: 0.45 seconds have passed until the page started to load.

Loading time

768 ms

Table layout

Good! No nested tables found.

Number of HTTP resources

Number of source domains

Render blocking resources

The elements below are blocking the “above the fold” rendering.
List of render blocking css files

https://59386ccc5247bce51591-3ee416c4ace44a20f5f5aed2e66d1622.ssl.cf3.rackcdn.com/.. /principleglobal.com-20180515082317.css
https://59386ccc5247bce51591-3ee416c4ace44a20f5f5aed2e66d1622.ssl.cf3.rackcdn.com/.. /video-js.min.css
https://www.principleglobal.com/assets/frontend/css/en.css

Speed test – Javascript

Javascript

Good! Just a few javascript files are detected on the website.

File size of all javascript files combined

635.45KB

Javascript minifying

You can save 9.8KB (38% compression) on the analysed URL by minifying the javascript files.

Speed test – CSS

CSS

Good! Just a few CSS files are used on this website.

File size of all css files combined

258.64KB

CSS minifying

Great! The CSS elements are minified.

Speed test – Compression

Uncompressed size of the of the HTML

83.60KB

Gzip compression

Your site uses compression.

Speed test – Browser cache

Number of static resources (image, JS, CSS)

Browser cache

The browser cache is not set correctly for all elements.

URL	Duration
https://dashboard.whoisvisiting.com/who.js	Expiry time is not specified
https://www.google-analytics.com/analytics.js	2 hours

Speed test – Images

File size of all images combined

1.32MB

Image optimisation

You can save 6.8KB (47% compression) by optimising the images below:

By lossless compressing the https://59386ccc5247bce51591-3ee416c4ace44a20f5f5aed2e66d1622.ssl.cf3.rackcdn.com/.. /460_400_crop__tempcasestudybackgroundlg_... you can save 6.5KB (47%) data.
By lossless compressing the https://dashboard.whoisvisiting.com/who.ashx?Type=Hit&Data=412|732||b02986d5... you can save 346B (54%) data.

Links

We found a total of 2 different links.
External links: 2

External links:

Link text (anchor)	Link strength
https://jlr.principledirect.com
Go to Principle Direct

Internal links:

Link text (anchor)	Link strength

Website security

176.56.56.76

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Good! We have not found any unencrypted email addresses.

Sites on same ip

principleworkplacesolutions.com

principlebrandfinance.com

Icons

Favicon

Good! The website uses favicon.

Order of Heading elements on mobile by position

H1 : Principle Direct has moved to https://jlr.principledirect.com, ( 125px from top )

Typos

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SEO report of principlesales.com